UE Section C 99 (1-16)

  1. As indicated in the first paragraph, Professor Watson and the five other anthropologists feel that through contact with McDonald's, ¡K

D. East Asian societies have undergone a lot of changes.

Source Explanation Skills tested
Paragraph one, lines 9-10, "while the fast food giant has had an enormous impact on East Asian societies" Impact means changes Reading for

specific

information

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  1. In the US, consumers tend to go to McDonald's because it is ¡K

    2. B. A fast place to eat

    Source Explanation Skills tested
    Paragraph one, line 15, "not as somewhere to have a quick meal as in the US" Quick meal means a fast place to eat Reading for specific information
  2. According to Professor Watson, how has McDonald's affected its competitors?
  1. It has encouraged their expansion
Source Explanation Skills tested
Paragraph two, line 32, "It has made it possible for other chains to succeed" "Succeed" implies expansion Inference
  1. Professor Watson says that McDonald's role ¡K
  1. varies a lot in different countries
Source Explanation Skills tested
Paragraph 1, lines 20-22, "The corporation may have its own imperialist model but wherever it goes, it soon has to adapt" That means McDonald's has to adapt to different countries. So it varies a lot from countries to different countries Inference
  1. According to the third paragraph, some Beijing customers feel ashamed in local restaurants because ¡K
  1. Other customers may be eating very expensive food.
Source Explanation Skills tested
Paragraph three, lines 51-53, "a customer can take his family to McDonald's for dinner and not be made to feel ashamed by more expensive dishes nearby" "More expensive dishes nearby" means customers have to have expensive food. Inference
  1. According to Professor Watson, how successful has the local fast-food industry been in Mainland China?
  1. It has been a failure so far
Source Explanation Skills tested
Paragraph 4, lines 60-62, "however, has not taken off because local chains are grim, hopeless places with serious sanitation problems" "grim", hopeless" and "serious sanitation problems" are all negative in sense which indicate failure Tone

Inference
  1. Professor Watson views the move from teahouses to McDonald's in Hong Kong as¡K
  1. a sign of the times
Source Explanation Skills tested
Paragraph five, line 72, "The old days are gone" The old days are gone indicates the entry of new period Inference
  1. What does the phrase "thanks to" mean in line 75?
  1. because of
Source Explanation Skills tested
Paragraph five, lines 72-75, "Professor Watson gives McDonald's rather luckily credit for helping to create a more civilized social order in Hong Kong, thanks to its practice of having people line up for food" . ¡§Its practice of having people line up for food¡¨ is the reason for creating a more civilized social order. "Thanks to" implies the meaning of "because of" Inference
  1. What are the "powerful agents of social change" in the 80?

    2. D. Children

    Source Explanation Skills tested
    Paragraph 6, lines 78-80, "By wooing children with birthday parities complete with cakes and candles, gifts and toys, McDonald's has captured the most powerful agents of social changes" " powerful agents " refers the children Reference
  2. According to Professor Watson, what effect has McDonald's had on many members of the younger generation in Hong Kong?

    3. C. They don't want to go out with older members of their family to eat Chinese food

    Source Explanation Skills tested
    Paragraph six, line 88, "many Hong Kong children are so fond of McDonald's that they refuse to eat with their parents or grandparents in Chinese-style restaurants or dim sum tea houses" Parents and grandparents are the older members. Reading for specific information

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  3. According to Professor Watson, the families in Hong Kong which are suffering the most as a result of McDonald's success are those that ¡K
  1. have old traditions which they do not want to change.
Source Explanation Skills tested
Paragraph six, lines 92-93, "this has caused intergenerational distress in some of Hong Kong's more conservative communities" Conservative communities refers to the families with old traditions Inference
  1. How does Professor Watson say his McDonald's study compares with his earlier research?
  1. It has developed naturally from his previous work
Source Explanation Skills tested
Paragraph 7, lines 95-97, "but he describes it as a logical progression arising out of his earlier more academic research" "logical progression" means natural development Inference
  1. Who does "some" refer to in line 99?
  1. politically-correct types
Source Explanation Skills tested
Paragraph 7, lines 99-101, "Some think the study is an unacceptable departure for anthropology; its validity is questioned by these politically-correct types" The study is questioned by these politically-correct types, i.e. "some" Reference
  1. What does "departure" mean in line 100?
  1. something different
Source Explanation Skills tested
Paragraph 7, lines 99-101, "Some think the study is an unacceptable departure for anthropology; its validity is questioned by these politically-correct types" "Departure" means something is far away from the usual meaning of anthropology. That means something different Inference
  1. What does "discipline" mean in line 108?
  1. anthropology
Source Explanation Skills tested
Paragraph 7, lines 107-108, "so to ignore it is not only elitist but also suicidal for the discipline" the discipline refers to the subject of instruction in a university, i.e. anthropology, the study of mankind. Reference
  1. Overall, what is the assessment in Golden Arches East of the impact of McDonald's on East Asia?
  1. There has been a great deal of change which is not negative and which, in fact, may be positive
Source Explanation Skills tested
Paragraph 1, lines 9-10, "it is not a negative one" From the tone, we will know that it is a positive one Reading for theme

Tone